Privacy Policy
Smartlift A/S
At Smartlift A/S, we process personal information in connection with our website, customer inquiries, relationships with dealers and service partners, and marketing activities.
We are committed to handling personal information responsibly and providing clear information about how it is used.
This Privacy Policy explains what personal information we collect and process, why we process it, who we share it with, and what rights you have.
1. Data Controller
Smartlift A/S is the data controller responsible for the processing of personal information described in this Privacy Policy.
Smartlift A/S
N. A. Christensensvej 39
7900 Nykøbing Mors
Denmark
Danish company registration number (CVR): 31 41 96 38
Phone: +45 97 72 29 11
Email: smart@smartlift.com
Website: www.smartlift.com
If you have questions about how we process personal information, please contact us.
2. What Personal Information Do We Process?
Smartlift operates exclusively in the business-to-business (B2B) market.
We primarily process personal information relating to business contacts at companies, dealers, suppliers, and other business partners.
This may include:
Name and job title
Company name and industry
Business email address and phone number
Business address and geographic location
Information you provide through contact forms, email, or phone
Information relating to inquiries, quotes, products, and business relationships
IP address, browser information, and technical information about your device
Information about your use of our website, including pages visited and browsing activity
Information about your cookie preferences and any marketing consent you have provided
We collect information when you contact us, complete a form, visit our website, subscribe to marketing communications, or use our dealer portal.
We do not intend to collect sensitive personal information through our website or standard contact forms.
3. Why Do We Process Personal Information?
Inquiries and Quotes
When you contact us through our website, by email, or by phone, we use your information to respond to your inquiry, provide information about our products, and prepare quotes when relevant.
Processing is generally based on our legitimate interest in communicating with businesses and potential customers, in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR).
Customers, Dealers, and Business Partners
We process contact information and relevant details about business relationships to manage our professional relationships, supply products and services, and communicate with customers, dealers, suppliers, and other business partners.
Processing is based on our legitimate interests under Article 6(1)(f) of the GDPR or, where applicable, to comply with legal obligations under Article 6(1)(c).
Website Analytics and Improvements
We use analytics tools to understand how our website is used and to improve its content, functionality, and user experience.
Where analytics involve cookies or similar technologies that require consent, we obtain this consent through our cookie management solution.
Processing of personal information based on consent is carried out in accordance with Article 6(1)(a) of the GDPR.
Identification of Companies Visiting Our Website
We use technology to identify companies visiting our website, including through IP addresses and information about website activity.
The purpose is to understand which companies show an interest in our products and solutions and to support our sales and marketing activities.
Information about identified companies may be recorded and used in our customer relationship management system, Microsoft Dynamics 365.
We do not use this technology for the purpose of identifying individual private visitors by name.
Where the processing involves personal information, the appropriate legal basis is assessed in accordance with the GDPR. Cookies and similar tracking technologies that require consent must only be used after such consent has been obtained.
Digital Marketing
We use digital advertising platforms, including Google, LinkedIn, Meta, and other relevant platforms, to promote Smartlift products and solutions.
In this connection, we may process information about advertising interactions, website visits, and inquiries to evaluate and improve our marketing activities.
Where consent is required, we obtain it before processing begins.
Newsletters and Other Direct Marketing
If you have subscribed to our newsletters or other electronic marketing communications, we use your contact information to send relevant information about Smartlift, our products, and our activities.
Where required by law, these communications are sent based on your consent.
You can unsubscribe at any time using the unsubscribe option in our communications or by contacting us.
Dealer Portal
The Smartlift dealer portal is exclusively available to authorized dealers and service partners who have a cooperation agreement with Smartlift.
Access is provided by prior agreement with Smartlift.
We process relevant contact and user information to manage access and provide business partners with technical documentation, product information, and service-related information.
Processing is generally based on our legitimate interest in managing and supporting our business relationships, in accordance with Article 6(1)(f) of the GDPR.
4. Cookies
We use cookies and similar technologies on smartlift.com.
Some cookies are necessary for the website to function. Others are used for purposes such as analytics, user preferences, and marketing.
We use Cookiebot to manage cookie preferences and obtain consent where required.
You can find more information about the cookies we use, their purposes, and how to change or withdraw your consent in our Cookie Policy.
5. Who Do We Share Personal Information With?
We share personal information when relevant and necessary to respond to inquiries, manage our business activities, or provide our services.
Smartlift Organization and Business Partners
Information may be shared with relevant employees and companies within the Smartlift organization when necessary to handle inquiries and manage business relationships.
Local Dealers
Smartlift works with independent dealers in several markets.
If you contact us from a country or region where sales are handled by a local dealer, we may forward your contact information and details about your inquiry to the relevant dealer.
This enables the dealer to contact you, provide product information, and follow up on your inquiry.
An independent dealer may act as a separate data controller for its subsequent processing of your personal information.
External Service Providers
We use external service providers for website operations, CRM, analytics, advertising, cookie management, and other digital services.
These include providers of:
Website development and technical operations
CRM and Microsoft services
Website analytics and advertising
Identification of companies visiting our website
Cookie and consent management
Depending on their role, these providers may act as data processors or independent data controllers.
Where a provider processes personal information on our behalf, the processing must be governed by an appropriate data processing agreement.
We do not sell personal information to third parties.
6. Transfers of Personal Information Outside the EU/EEA
Some of our digital service providers and business partners operate internationally. Personal information may therefore be processed in or transferred to countries outside the European Union or the European Economic Area, including the United States.
This may also apply when we forward an inquiry to a local dealer outside the EU/EEA.
Such transfers must comply with the GDPR rules on international data transfers, for example through an adequacy decision or appropriate safeguards.
You may contact us if you would like further information about international transfers involving your personal information.
7. How Long Do We Retain Personal Information?
We retain personal information for as long as necessary to fulfill the purposes for which it was collected or for as long as required by applicable law.
The retention period depends on factors such as:
Whether the information relates to an active customer or business relationship
Whether an inquiry or quote remains relevant
Whether the information is required for service, documentation, or follow-up
Whether legal retention requirements apply
Whether consent has been withdrawn
When the information is no longer required, it is deleted or anonymized unless another lawful basis justifies continued retention.
8. How Do We Protect Personal Information?
We use organizational and technical security measures to protect personal information against unauthorized access, loss, alteration, and misuse.
Access to personal information is restricted to relevant employees and business partners who need the information for work-related purposes.
9. Your Rights
When we process personal information about you, you have certain rights under the GDPR.
These include the right to:
Access the personal information we process about you
Have inaccurate information corrected
Request the deletion of personal information where the applicable conditions are met
Request restriction of processing
Object to processing based on legitimate interests
Receive your personal information in a structured format where the right to data portability applies
Withdraw your consent where processing is based on consent
Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.
Your rights may be subject to conditions and exceptions under applicable law. Additional rights may apply under the laws of your state of residence.
If you wish to exercise your rights, please contact us at smart@smartlift.com.
10. Complaints to a Data Protection Authority
If you believe that our processing of your personal information does not comply with applicable data protection legislation, please contact us.
You also have the right to lodge a complaint with a competent data protection supervisory authority.
Smartlift's supervisory authority in Denmark is:
The Danish Data Protection Agency (Datatilsynet)
www.datatilsynet.dk
11. Changes to This Privacy Policy
We may update this Privacy Policy if our processing of personal information changes or if applicable legislation is amended.
The current version will always be available on our website.
Last updated: 3/11 2026.
Cookie Policy
Smartlift A/S
Smartlift uses cookies and similar technologies on smartlift.com to ensure website functionality, analyze visitor activity, and support our marketing activities.
This Cookie Policy explains how we use cookies, which types of cookies we use, and how you can manage your consent.
1. What Are Cookies?
Cookies are small data files stored on your computer, tablet, or mobile phone when you visit a website.
Cookies can be used to remember your preferences, record visits, and collect information about how a website is used.
Some cookies are deleted when you close your browser, while others remain stored for a longer period.
Cookies may be placed by Smartlift or by external service providers whose services are used on our website.
We also use technologies that can store or access information in your browser, such as local storage. In this policy, these technologies are collectively referred to as cookies.
2. What Types of Cookies Do We Use?
We use Cookiebot to manage cookies and consent.
Cookies on smartlift.com are divided into four categories.
Necessary Cookies
Necessary cookies enable the basic functions of our website.
They may be used for security, navigation, and storing your cookie preferences.
These cookies generally do not require consent when they are technically necessary to provide a service you have specifically requested.
Preference Cookies
Preference cookies allow the website to remember information that affects how it is displayed or functions.
This may include language preferences or other user settings.
We use preference cookies when you have given your consent to this category, unless a particular cookie is exempt from the consent requirement.
Statistics Cookies
Statistics cookies help us understand how visitors use our website.
They may provide information about pages visited, website traffic, and how users interact with our content.
The purpose is to analyze and improve our website.
We use statistics cookies that require consent when you have accepted this category.
Marketing Cookies
Marketing cookies are used to support our digital marketing activities and provide insight into interest in our products and solutions.
They may be used to measure advertising performance, record visits, and support the identification of companies visiting our website.
We use company identification technology that can record website activity and recognize returning visits.
Marketing cookies are used when you have given your consent to this category.
3. Cookies from External Service Providers
We use services from external providers for website analytics, advertising, and identification of companies visiting our website.
These include services from Google, Meta, and Leadinfo.
The specific cookies used depend on which services and functions are active on our website.
The cookie overview below provides information about individual cookies, including:
Cookie name
Provider
Purpose
Category
Retention period
The cookie overview is updated through our cookie management solution to reflect the cookies detected on our website.
4. How Can You Give or Change Your Consent?
When you visit smartlift.com, you can choose how cookies are used.
You can accept all cookies, reject cookies that are not necessary, or select the categories you wish to consent to.
You can change or withdraw your consent at any time through the cookie settings on our website.
Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.
You can also delete cookies through your browser settings. Please note that some website functions may not work as intended if you block or delete cookies.
5. Cookies and Personal Information
Some cookies and similar technologies may involve the processing of personal information, such as IP addresses, online identifiers, and information about website activity.
Where this is the case, we process the information in accordance with applicable data protection legislation.
You can read more about how we process personal information and your rights in our Privacy Policy.
6. Cookie Overview
We use cookies and similar technologies on smartlift.com.
Below you can find an overview of the cookies used, including their purposes, providers, and retention periods.
The overview is automatically updated through Cookiebot.
[Cookiebot's automatic cookie declaration will be displayed here.]
7. Contact
If you have any questions about our use of cookies, please contact:
Smartlift A/S
N. A. Christensensvej 39
7900 Nykøbing Mors
Denmark
Email: smart@smartlift.com
Phone: +45 97 72 29 11
Last updated: 3/11 2026.